Focus Groups Can Be Deadly

I sometimes feel like I’m condoning the celebration of investing billions of dollars to convince the population to indulge in everything that is bad for them. Cigarettes, booze, fast food, soda, designer jeans, expensive cars. Consume! Consume! Consume! But that is the nature of the advertising game.

When I see an ad that I like and it’s flogging fatty foods, I’m conflicted on whether or not I should share it on my blog. Luckily for you, I make snap decisions and am incapable of experiencing regret. (Probably much like our friend in the photo above.)

In January 2010, Mars put out a press release stating “Snickers Kicks Off New Advertising Campaign at Super Bowl XLIV”. This was not only a turn for the company and it’s advertising, but also for Betty White’s pop culture status. It seemed that as soon as the “You’re not you when you’re hungry” spots hit the air, there was no stopping these guys. It was then followed by the “Diva’s” spots featuring the likes of Aretha Franklin and Liza Minnelli. These over-the-top attention grabbing spots were created by BBDO New York.

And now, from the same agency who brought you Betty, Aretha and Liza, meet the “Focus Group” sharks.

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