Advertising Fumble

It was Super Bowl Sunday yesterday. I didn’t tune in. I loath football. In fact, I would rather sit through fifteen Nickleback concerts than watch fifteen minutes of football. To sour the pot, we Canadians don’t even get to see the much-hyped and highly anticipated Super Bowl Commercials thanks to the CRTC.

I have been surfing the web and  getting caught up on some of the more interesting spots. And I have noticed the majority of the commercial airtime, year over year, is taken up by the same advertisers. The big players and dominating names when it comes to Super Bowl ads are Doritos, Snickers, Volkswagen, Bridgstone, Bud/Bud Light, Coke and Pepsi.

It’s not surprising when thirty seconds of air time can cost up to three million dollars. And then add to that the hundreds of thousands (or millions) it can take to produce the epic spots! Sure these spots will reach 175 million viewers worldwide – and that can be a really good thing

or a really bad thing:

For 2011, my favorite has got to be the mini Darth Vader Volkswagen commercial I posted last week. The rest of the spots on the Super Bowl Ad Meter seem too formulaic my liking. Even the usually hilarious Careerbuilder.com spot fell a little flat.

Perhaps the CRTC isn’t trying to shove CANCON down our throats after all. Perhaps they are just protecting us from being exposed to this lack-luster, over-priced, toxin-slinging, visual pollution.

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2 Comments

Filed under Just General Ad Stuff

2 responses to “Advertising Fumble

  1. I think the best of them was the Motorola XOOM ad. It’s nod at Apples famous 1984, and the new Apple Uniform is great. Although the Pocohantas/Avatar/ish theme is a little played.

    • I like that one! Thanks Dave! That’s how I feel when I walk to work without an iPod or a Bluetooth. 😉 And the cute factor is nice so close to Valentines Day.

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