We’ve covered quite a lot of outdoor advertising over the year. We’ve looked at crying billboards, one made of cheese, and another that smelled like BBQ. And today’s billboard easily takes its place amongst the ranks of these unique outdoor installations.
This billboard is advertising a German super glue. The copy translates to: “If it sticks forever and a day, it must be UHU anyway. The everlasting glue.” ServicePlan, Munich, first posted this 50’s style billboard then added torn up layers over top, creating the illusion that the poster has been there for years. Brilliant.