For me, the word “flash mob” usually induces a deep coma. (Yawnsville dot com forward slash 2009.) They are so played-out.
But then I saw Peugeot’s take on it. In order to get the word out about its new rental service called Mu, Peugeot worked with French agency BETC Euro RSCG to put a new twist on the old mob. While encouraging viewers to “join the Muve”.