Too “Shocking” For Television

All I can say is wow. I watched this spot this morning and couldn’t look away. What a bizarre approach to get people on board for climate change.

The climate campaign 10:10 teamed up with screenwriter Richard Curtis and director Franny Armstrong to create this strange, graphic and somewhat disturbing mini-movie “No Pressure” to encourage people to join the movement.

The film stars Gillian Anderson, Spurs players past and present and the music was donated by Radiohead. Shot on 35mm by a 40-strong professional film crew led by director Dougal Wilson, “No Pressure” celebrates everybody who is actively tackling climate change… by blowing up those are aren’t.

Apparently it has been banned in the UK for being “too shocking for television”. What do you think?


1 Comment

Filed under Just General Ad Stuff

One response to “Too “Shocking” For Television

  1. Fresnelle

    Although I get their parallel, I fail to see it’s effectiveness. Is this sort of violence really convincing–let alone necessary? It’s playing the card that murder (and graphic murder at that!) is justified.

    The problem with this approach is that they’re classifying everything into black and white, which we is not possible. There are not just two sides to a story; there’s a multiplicity of them. Not convinced? Just examine court documents of people testifying in cases where even THEY contradict themselves when put on the stand again. Suddenly details emerge that cast dubious light on their testimony: the time that they saw the incident is now earlier or later than when they first testified etc. Did they really see what they saw or did they just THINK they saw? Maybe they WANTED to see it the way they “remembered” it as a way of coping.

    We’re all are aware (OK–MOST of us are aware) that we’re “killing” the earth by spewing carbon and chemicals into the air and water; however, this “death to those who oppose” creates that us vs. them mentality reminiscent of the holocaust. OK–so perhaps that parallel is extreme, but it illustrates how extreme the film’s view is: Welcome to the New World Order! We will execute anyone who questions whether we’re damaging the earth beyond repair! If you don’t comply with our request you will be…exploded. Hmmm…I wonder how much carbon and toxic byproducts were created by whatever method they used to blow those people up?

    Interesting to ponder: Explosives manufacture and use contribute some measure of hazardous waste to the environment. Nitroglycerin produces several toxic byproducts such as acids, caustics, and oils contaminated with heavy metals. These must be disposed of properly by neutralization or stabilization and transported to a hazardous waste landfill.

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