Focus on a Good Product Name

Not sure what demographic your product is best suited for? Why not try focus groups? Focus groups are a great way to solicit feedback from a broad range of possible customers. The creators of the new smart phone, Xperia™ X10 from AT&T,  are sharing the results of their (fake) focus groups on YouTube. It’s funny stuff, but clearly they did not hold a real-life focus group for the name of the phone.  Xperia is a terrible name.

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