Only The Best?

To further yesterday’s post about evolving outdoor creative, take a look at the latest creative for the Calgary International Film Festival. This billboard sheds tears:

The theme of the creative this year, done by WAX, Calgary is; “Only the best films make it.” No one can argue a lack of consistency between all of the creative executions. But I’m thinking they went a little overboard with the number of variations. After one or two, they start looking the same.



Filed under Just General Ad Stuff

2 responses to “Only The Best?

  1. Pingback: Creative That Sticks | Dame Wallis

  2. Pingback: Let them eat cake | Dame Wallis

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