To further yesterday’s post about evolving outdoor creative, take a look at the latest creative for the Calgary International Film Festival. This billboard sheds tears:
The theme of the creative this year, done by WAX, Calgary is; “Only the best films make it.” No one can argue a lack of consistency between all of the creative executions. But I’m thinking they went a little overboard with the number of variations. After one or two, they start looking the same.