About 100 million people snore in North America. That adds up to a lot of sleepless nights and jabs to the ribs. There’s nothing worse than laying in bed, trying to fall asleep and all you can hear is the person next to you wheezing and snorting. With their every inhale, your body clenches and you toss and turn trying to find the perfect position where it’s comfortable to fall asleep with your fingers in your ears. I’ve experienced this first hand and let me tell you, it’s not good for a relationship.
Which brings us to today’s ads. Asonor, a stop snoring spray has released this print campaign to give back your bedfellow’s dreams. The creative was done by Grey, Paris. A funny concept, yes. But it doesn’t make me want to buy the product. After my experience with a snoring mate, I know that throat sprays tend to wear off before I even get close to falling asleep. Which in turn would usually result in my partner waking up with bruised ribs .