Hit The Road

Advertising on the street can be a great way to reach a pedestrian audience as we discovered here. This McDonald’s ad, done by TBWA Switzerland, is another example:

But when I came across this little gem below, I thought “Are these guys crazy???”

This creative was the brainchild of Young & Rubicam Mumbai, India. Now I don’t know about you, but if I were to see this pot hole on the road, I would do everything in my power to avoid it. And that probably means swerving to miss it.

From what I hear, people in India drive pretty crazy already. So the last thing they need are fake potholes to make it worse.

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