Advertising on the street can be a great way to reach a pedestrian audience as we discovered here. This McDonald’s ad, done by TBWA Switzerland, is another example:
But when I came across this little gem below, I thought “Are these guys crazy???”
This creative was the brainchild of Young & Rubicam Mumbai, India. Now I don’t know about you, but if I were to see this pot hole on the road, I would do everything in my power to avoid it. And that probably means swerving to miss it.
From what I hear, people in India drive pretty crazy already. So the last thing they need are fake potholes to make it worse.