“Checkum” Ad Raises More Than Just Awareness

Do you remember Adam Rickitt? Former star of Coronation Street and a super hunk extraordinaire?

He has recently made a return to the spotlight and is now embarking on a new mission to raise awareness of testicular cancer. He may –  in the process – raise a few other things as well… including eyebrows. For those of you who actually read this intro copy and didn’t go right for the goods, check out the attention-grabbing imagery below.

‘Embarrassed? The only person embarrassed by this is you. 2000 men in the UK are diagnosed with testicular cancer every year. Don’t be one of them. Checkum.’

More photos can be found at OK! Magazine.


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