Dirty Old Sun

I love the style of these ads… but they kind of make the sun look like a dirty old man. And that’s just creepy. Good concept, poor execution.

“Protect them from sun”

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Copywriter: Elena carella
Art Director: Hugo Gallardo Dominguez
Illustrator: Niniopiruuu

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2 Comments

Filed under Just General Ad Stuff

2 responses to “Dirty Old Sun

  1. srooks

    I dunno, the way the sun is using alluring objects in a candy-like fashion, I suspect that “sun as child molester” was part of the concept, hence the creepy sun.

    • Yes. I figured as much. But still… it kinda gives me the heebee jeebees. It certainly doesn’t entice me to buy the product. And I think that is where the major flaw lays considering the role advertising is supposed to play.

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