What the Frack?

I’ve heard a lot about fracking lately, but I really didn’t know what it was.

Then today, during my internet journeys, I came across a somewhat totally crass commercial against fracking. It prompted me to want to learn more, just to see what the big deal was.

First, here’s the commercial by UK agency Man + Hatchet… you might want to turn the sound down.

So after a good laugh, and realizing you’re never too old for potty humour, I went searching for more information on what exactly fracking is and why it’s so bad. I found a simple, well-designed website that explains it in the most basic terms. So if you want to learn more about fracking, check this out:

Inner Beauty

Check this latest Honda ad from Wieden+Kennedy London. Is it stop motion? CG? Or is this real life?

Wanna know how they did it? The behind the scenes is cooler than the ad.

HaiQ

I came across this app the other day. I’ve downloaded it. Played around with it. And have yet to be impressed with it. I see potential – but I keep wonder ‘what’s the angle?’ I couldn’t find any corporate messaging or anything behind it…

But here, you try. This app is called HaiQ. It takes Instagram photos from your area and mixes it with (some interestingly translated) haiku. This was designed by Alquimiawrg (not a spelling mistake) which is member of the White Red Green group. I don’t know what that means, but it seemed important.

Don’t Do it Yourself

Many summers ago, I was laid-off from a job. I had gotten a good chunk of severance money – I think it was about five months worth. Great, right? No so much. After the first week, was indescribably bored and longed for a job. It probably didn’t help that I was living in the suburbs at the time.

I decided that, to keep busy, I would try finishing my unfinished basement. After all, if there are books on dry walling at the local hardware store, it shouldn’t be that hard, right? Several hundred dollars and big, fat mess (me) later, I came to the realization that DIY is not for everyone. And it is worth it to just hire someone. That was a very expensive, very messy lesson to learn. Needless to say that the basement never got finished… in fact, I would use a different F word to describe the state in which I left it.

Maybe that’s why I laughed out loud at each one of these new Lowes ads, by BBDO, New York. I know what these people are feeling.

 

Stay Classy, Australia

Brilliant campaign for DrinkWise Australia – basically shaming the sloppy lightweights. Thank God. Saves me the trouble.

sf egoist

Monster Appetite?

While cruising through my RSS feed this afternoon, I came across a post on Best Roof Talk Ever about a new Snickers ad. And it stars Godzilla. And Godzilla is water skiing. How can you not love this?

 

You’re Never Too Old

New print ads from DDB Panama that speak nothing but the truth. I wholeheartedly believe in both of these facts. (And the illustration is pretty fun, too.) If I could pick one criticism, it would be that the branding for the nuggets could have been a little more prominent.

Safety First!

I’m totally in love with Virgin Atlantic’s new safety video. It’s perfect for those of us who might suffer from short attention spans.

Art & Graft created this video using illustration, and 2D and 3D animation.

Honey Badger DOES Give a Shit… About Social Media

The Jo’burg Zoo needed someone to run their social media, and they decided to promote from within.

That’s how BG, the resident honey badger, became the new Social Media Manager. Yep, all you Social Media Managers out there… a honey badger is now doing your job. And he’s really good. BG already has over 10,000 followers on Twitter.

He even posts selfies as you can see on my left, here. A brilliant campaign by Johannesburg’s Hello Computer.

More Realistic Advertising

Here’s a new ad for V Energy Drink, “A Massive Hit That Improves You a Bit.” Done by the always clever Clemenger BBDO, is this poking fun at the over-promising “Red Bull Gives You Wings”?