Tag Archives: Outdoor advertising

Ciao, Tokyo!

This one’s for you, my outdoor advertising enthusiast. You think you’ve seen station domination? You ain’t seen nothin!

M&C Saatchi in Milan turned one of their subway stations into an exact replica of Shibuya Station in Tokyo for their client “Fastweb“. Watch this.

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Did You Wash Your Hands?

So our friends in Quebec created this interactive bathroom ad. The agency is Lg2 and the client is Valin Custom Tailoring. They wanted to target men and demonstrate how they can fit any body type.

Was I the only one who cringed when I saw it was placed on top of the urinal? So the men are supposed to go hands-free to play with Stretch Armstrong here? An interesting idea, but damn, that’s gross.

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Attention Hipster Doofuses:

As seen in Minneapolis.

It reads: ATTENTION HIPSTER DOOFUSES: Sorry about that, but it’s not easy getting the attention of people who reject mainstream consumerism like billionaires reject tax overhaul. Here’s the thing: Do you ever wake up in your designer platform bed in your urban loft, shuffle over to your espresso machine and wonder: Is this all there is? Day after day of wearing ironic vintage tee shirts and searching the Internet for nu rave techno rap bands from Uzbekistan? Don’t you wish you could let your androgynously cut hair down, wear some not-quite-so-painfully-skinny jeans and kick back and watch the (legal in all 50 states version of) grass grow? Not to get all marketingy, but at Urban Eatery you can take a break from looking vaguely disinterested in everything while wearing your favorite organic fedora. We use fresh ingredients from local farms and offer free valet parking—and free is nice if you have one of those hipster liberal arts degrees. So why not take some time out of your busy schedule of wrestling with existential angst and drop by Urban Eatery. After a hard week of conforming to nonconformity, you’ve earned it.

Billboard by Hunt Adkins, Minneapolis.

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Presented Without Comment

Via

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Become a Copywriter!

Because you have awesome ideas!

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Colour Me Mortgage Free

I’ve been writing this blog for over a year now – and in that time, we seen a lot of attention-grabbing outdoor ads. But this – as bizarre as it seems – is a very smart idea.

A new company called Adzookie (eight employees and growing) has launched a campaign that is getting a lot of attention online. They are encouraging people who own their own homes to sign up and if selected, they will paint the house and turn it into a giant billboard. For each month that the advertising stays up, Adzookie will pay the monthly mortgage (minimum of three months).

They just launched the program on Tuesday – and already have more than 1,000 applicants. There will be a few disappointed home owners, however, as the full budget is $100,000 for the campaign, and the painting alone costs $8,000.

HOWEVER, the amount of online buzz that this stunt has created values far higher than $100,000. This article was on CNN Money! That exposure ignited a ton of chatter. News, blogs, PC magazines and more.

It just goes to show you that you don’t need millions of dollars – you just need one great idea. Now we wait and see if they follow through with an equally great product.

If you want to know more about the company, read the full article on CNN: link

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Not In My House

I hate cockroaches. If I were to ever find one in my home, I would immediately pack up and leave. I do the heebie-jeebie dance whenever I see one. Even outdoors or behind glass.

Did you know there are 4,500 species of cockroaches? (My skin is crawling right now, btw.) One of the most common is the American cockroach which is about 1.2 inches long (gag).

Why am I writing (and scratching) about cockroaches? Because it has to do with advertising.

Publicis, Dallas created a billboard containing 5,000 live cockroaches (omg, I’m dying) for Terminex, a pest control company. The idea was to communicate how roaches (scratch, scratch) can bring certain diseases into the home, including (barf) E.Coli.

Fun fact: Apparently the billboard needed to be turned towards the shade every 15 minutes so the cockroaches were not cooked by the sun. I say, let ‘em fry. Send a message to their friends.

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Creative That Sticks

We’ve covered quite a lot of outdoor advertising over the year. We’ve looked at crying billboards, one  made of cheese, and another that smelled like BBQ. And today’s billboard easily takes its place amongst the ranks of these unique outdoor installations.

This billboard is advertising a German super glue. The copy translates to: “If it sticks forever and a day, it must be UHU anyway. The everlasting glue.” ServicePlan, Munich, first posted this 50’s style billboard then added torn up layers over top, creating the illusion that the poster has been there for years. Brilliant.

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Public Transit Goes Nightclub

On days like today, I have no qualms about heading to the gas station, filling my lady Jeep up with fuel, cranking the heat and revving the engine. With highs of minus three today, I’m doing everything in my power to stay warm.

Thank God I don’t take public transportation. But if I did, I could only hope the bus shelters I would wait it would be this swanky. Check out the bus shelter campaign developed by TBWA/Chiat/Day New York for Absolute Vodka.

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Your Creative Stinks

A while back I did a post about interesting takes on outdoor advertising. Then yesterday, I saw something that both turned my stomach and impressed me at the same time. (Kind of like my last date.)

Virgin Media has launched a Speedy Gonzales fastest broadband campaign in the UK. How would you best communicate this new brand to your target audience? Why, with a giant billboard made entirely of cheese, of course!

The brainchild of DDB, London and Food Is Art, it took eight days to craft this diary design, all done inside a chilled studio. The billboard weighs 110kg and was placed in Convent Garden, London. All I can say is that I hope it stays cold in London, otherwise this billboard is going to get real stinky, real fast.

(If this were in Vancouver, it would be like a giant Smörgåsbord for the homeless population. Probably wouldn’t even last a full day.)

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