Tag Archives: Illustration

Flight of the Stories

Here’s a highly creative, beautiful spot for the London War Museum, by agency Johnny Fearless in the UK. (Great name.)

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Sex on Credit?

This funny animated spot is by agency Herezie, Paris for Confidis, a financial services company that’s trying to get you to change your perceptions about credit – just as we should change our perceptions on how men only think about sex.

It’s a tough one to connect – and I’m not sure the brand will be memorable, but this is amusing as hell. Enjoy!

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‘I guess that ‘Mac gettin’ eaten’

McDonald’s working with TBWA France launched this new ad campaign with simplified visuals (they call them “pictos”) of their food products.

(Click for a larger image.)

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That’s it. Those are the print ads. Recognizable – but not exactly appetizing. However, on that note, neither was their song choice for the TV spot.

The campaign includes a short video of a band of McVandals painting the town with these pictos. The soundtrack? Azealia Bank’s ‘212’.

To say the lyrics of this song are a little inappropriate would be an understatement. And since this is a family blog (not really, but my mom reads it sometimes), I’m not posting the lyrics, but you can go check them out here. (Not you, mom. You wouldn’t like it.)

Sure they just used the intro of the song and none of the lyrics… but knowing the song, I can’t help to think of the chorus in my head while I watch this spot. And that makes me laugh… uncomfortably.

 

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Ontario GM Drives a Message with Animation

I hate typical car ads.

OPENING SCENE:

Aerial shot of (applicable vehicle) driving over random bridge in what looks to be a post-apocalyptic city (no people, no other cars). Driver wearing unnecessary helmet hidden behind tinted windows of most pimped-out version of  (applicable vehicle).

SUPERS:

Random arbitrary price for the most stripped-down model. Post editor can pick the price.

V/O:

It’s our (applicable season) blow-out sale! You’ve never seen prices like these!

LEGAL TYPE:

Do not attempt. Professional driver (Not in the budget. Tell the PA to drive.) on closed course.

That’s why it makes me happy to see ads that break the mould a little. Like these three illustrated videos for Ontario GM, created by MacLaren McCann Toronto, with illustration by Tinman Creative, reminding you to take care of your vehicle.

Will they result in more sales for GM? Who knows, but at least I won’t feel like throwing a shoe at the TV when they come on. So that’s a start.

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Dark Noir

Happy Friday. Check out this 3 min animated short commercial for Absolut Vodka by Sid Lee, Amsterdam.

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Safety First!

I’m totally in love with Virgin Atlantic’s new safety video. It’s perfect for those of us who might suffer from short attention spans.

Art & Graft created this video using illustration, and 2D and 3D animation.

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Dare, Schmare

Here’s an interesting ad from Nokia. Spreading the message of ‘dare to be different’. Does the ad make me want to learn more about their products? No. Would have I known this was a Nokia spot if I hadn’t read the YouTube title? Probably not. But I was entertained for one minute and fifty seconds. So there’s that.

By Denkwerk, Germany.

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Winter Tale

I’m just going to give in to the fact that the holiday hoedown has begun. Christmas music is playing in the shops, and some of my friends have already started posting photos of their fully decorated homes. (You know who you are.) And all the holiday commercials are being released now – which means there’s a good chance we’ll be sick of them come December 5th – like this one from Cartier, featuring a baby panther leopard (duh) who decides to take a snowy walk through Paris in the 1920’s.

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Play To Learn

I love these posters for London’s Museum of Childhood – they encourage kids to learn through play.

This campaign was created by AMV BBDO, London. The illustration is cool, eye-catching, and fun, and it was done by illustrators Lesley Barnes (Balloons and Imagination), LouLou & Tummie (Japanese), and Till Haffenbrak (Genius & Mind).

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Stick It To ‘Em

First Aid is easy to learn and the Red Cross is trying to encourage Australians to book classes through this illustrated spot featuring band-aid happy women named Betty. Betty loves her Band-Aids but they’re not always the right solution to a problem. (Clearly Betty has problems that can’t be fixed by a Band-Aid.)

I love the simplicity of this spot. It just goes to show that you don’t need a million dollar 3-D animation to sell your ideas.

Creative direction, script and animation by Monkeystack.

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