Tag Archives: Google

Operation “LOLcat”

Now… whatever could they be implying?

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Google Secrets

Google secrets they don’t mind you knowing:

Via

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Search On

From the folks that take you to the deepest, darkest corners of the internet, search on.

That’s the message in this video from brought to you by Google and 72andSunny. This spot reminds us that there’s a lot we don’t know.

Search on.

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Holiday Hangouts

For those of you not able to be with the ones you love – or the ones you pretend to love – this season, your go-to solution might be Skype or Facetime. But this year Google wants to you have a Hangout instead!

I have to admit, I’ve never used Hangout. I don’t like new things. But you know what I am a fan of? Claymation. And now Google has released a Wallace & Gromit ad promoting Hangouts, and these familiar characters have put some of my concerns at ease. Enough to perhaps try Hangouts at Christmas.

wallace and gromit

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Happy Google+ Pride!

Google+ (yes, that’s still happening) continues to put forth efforts to build the user base. Now they’ve turned their sights on the LGBT community. In conjunction with Pride Toronto and adverising agency Entrinsic, they’ve released a new campaign called “Together”. It’s a video series by award-winning director Jeff Feuerzeig.

Here’s the promo spot:

The videos showcase a diverse group of LGBT community members as you’ll see below, and they are really well-made. They share the stories of unique people and encourage understanding, openness and love.

At the end of the videos, they direct you to “See the Full Stories Google+“. But the video itself isn’t linked. And it doesn’t say specifically where on G+. Not exactly a well thought out strategy to promote this amazing series of videos. You gotta make it easy, guys!

The directions/details are in the YouTube description section. But not on the spot itself. When the videos get embedded, how will viewers know where to find the rest of the series?

Kudos to Google for jumping on the pride float, but I would have expected a little more strategy and forethought to set this campaign up right to receive the kind of buzz that it deserves.

But not to worry, G+. I’m sure these will be posted all over Facebook.

The video page on YouTube is here. And Pride Toronto’s Google+ page is here. As of today, Pride Toronto has 261 people in their G+ Circles. They have 13,800 likes on Facebook. Just saying.

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Somebody’s Watching Me

Google, with their recent privacy policy change had people speculating that the giant was becoming more evil.

In order to provide more personalized (highly tailored) online experiences, Google tracks what maps you look at, what videos you watch on YouTube, the emails you send and receive in Gmail and the searches you perform. They cross-reference that information and use it to serve up ads that they feel are best suited to you and your interests.

Sure, all this data this is good for the advertisers, but I have a problem with the whole concept of personalized online experiences in the same way I take issue with retargeted advertising. But that’s another post.

The following print ads by Goodby, Silverstein & Partners out of San Francisco made me take notice. They look like they were hand-drawn, which portrays Google less as a giant who tracks your every move, and more like your buddy. The tagline casually points out that “Maybe the best ads are just answers”. It asks you to change the way you perceive Google ads. They’re not ads anymore. They’re answers. Helpful answers from your buddy, Google.

I think an alternate line could have been “We know you better than you know yourself”.

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Happy Valentines Day From Google

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The Web is What You Make It

Tanjore is an Indian style of art that originated in 1600 A.D. It is an important part of the local social and cultural heritage, but was a dying art form. So G. Rajendran, an artist from Southern India, used the web to help revive it – and build himself a lucrative career in the process.

Google has made the following video based on his story to communicate that the web is what you make it.

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You Better Work!

It’s been a while since our last You Better Work posting. This should keep you busy for a while:

Vancouver:

  • MacDonald Search Group has two openings; one Account Director (Link) and one Account Supervisor (Link).
  • MindField Group is looking for an Advertising and Social Media Strategist. (Link)
  • Want to be a Peer Events and Public Relations Coordinator? The British Columbia Paraplegic Association needs you! (Link)
  • In the property management sector, Hollyburn Properties is seeking a Marketing Manager. (Link)
  • Faronics - where my pal Ryan works – needs an Account Manager. (Link)
  • Go back to school at Langara College and teach Magazine Design. (Link)
  • BC Parks and Rec (Government Job!) needs an Advertising – Marketing – PR – Sales person. (Link)

And for my friends in Toronto, here are a few openings:

  • Transcontinental Marketing Communications needs a Marketing Analyst (Link)
  • Google is looking for an Account Executive (Link) and a Display Account Executive (Link).
  • LinkedIn needs an Account Manager for Ad Sales. (Link)
  • The Ontario Lotteries Group has a one-year contract for an Associate Brand Manager. (Link)
  • Microsoft is looking for an Account Executive. (Link)
  • Fly the friendly skies with Air Canada. They need a Sales Communications Specialist. (Link)
  • Rogers Media needs an Account Manager (Link) and a Marketing Manager (Link).

 

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