Tag Archives: facebook

Nay Day

Just what we need. More fake farmers. Introducing Hay Day, yet another game for your friends to play on the toilet and send you hundreds of stupid requests on Facebook.

The saving grace? These ads are kind of cute in a zip-a-dee-doo-dah kind of way, created by Barton F. Graf 9000, USA.

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Facebook Fraud

Veritasium decided to investigate exactly how and if Facebook advertising worked. The results are pretty surprising. Take a look at the video:

facebook adsMy experience with Facebook ads has been great. However, my targeting for all my campaigns in the past was extremely specific and local. I personally have not really experienced a bad result from Facebook ads yet – however, this video will act as a strong reminder to ensure any campaign I choose to do going forward is highly targeted (fans of existing pages, or only specific cities).

 

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Respect the Road

Traffic sucks. And everyone, except for me, is an idiot driver.

At least that’s how I used to feel when I would commute into the city each day. I would spend two to three hours in my car every day of the week – and what little left I had of a soul, was quickly destroyed.

But that’s all in the past. I made the decision some years ago to only take a job where my commute would be by bus, foot or bicycle – and under 30 minutes each way. No more road rage for me… unlike these kids.

The following ad shows just how childish road rage really is.

This is a great example of a social media campaign gone wrong.

The commercial drives people to Facebook.com/irespecttheroad – but once you get there, you’re told to go to Axa Insurance’s Facebook page instead.

After poking around ‘I respect the road’ and finding the page totally neglected and looking like it was set up by one of the five-year olds in the commercial, I went to find Axa Insurance’s page. Once I got there, I found no mention of ‘I respect the road’, what it stands for, and why people should care. Bizarre.

It’s a shame because this video is getting quite a lot of traction lately. This had the potential to be a good campaign, but driving viewers from a video, to a Facebook page, to another Facebook page, then to a website – and not providing any continuity, instruction or ask… well they totally crashed and burned.

No pun intended.

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Happy Google+ Pride!

Google+ (yes, that’s still happening) continues to put forth efforts to build the user base. Now they’ve turned their sights on the LGBT community. In conjunction with Pride Toronto and adverising agency Entrinsic, they’ve released a new campaign called “Together”. It’s a video series by award-winning director Jeff Feuerzeig.

Here’s the promo spot:

The videos showcase a diverse group of LGBT community members as you’ll see below, and they are really well-made. They share the stories of unique people and encourage understanding, openness and love.

At the end of the videos, they direct you to “See the Full Stories Google+“. But the video itself isn’t linked. And it doesn’t say specifically where on G+. Not exactly a well thought out strategy to promote this amazing series of videos. You gotta make it easy, guys!

The directions/details are in the YouTube description section. But not on the spot itself. When the videos get embedded, how will viewers know where to find the rest of the series?

Kudos to Google for jumping on the pride float, but I would have expected a little more strategy and forethought to set this campaign up right to receive the kind of buzz that it deserves.

But not to worry, G+. I’m sure these will be posted all over Facebook.

The video page on YouTube is here. And Pride Toronto’s Google+ page is here. As of today, Pride Toronto has 261 people in their G+ Circles. They have 13,800 likes on Facebook. Just saying.

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Just Send Flowers

For those of you who didn’t hear, it was my birthday yesterday!

On my wish list this year, in addition to the traditional over-indulgences, was to wake up early and hike The Chief. It was amazing – but painful. We got up there at eleven and didn’t get back to Vancouver until four o’clock.

Reaching the second peak on The Chief!

My legs are still a little sore, but I would totally do it again… in another year or so.  Or maybe I’ll just ask for flowers.

On that note, check out this neat idea from the Miami Ad School in Hamburg, Germany. They are converting all of those friendly Facebook birthday messages into a giant bouquet of real flowers that gets delivered on the same day! This is to promote 1-800-Flowers same day delivery service. Very cool.

 

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