Tag Archives: cars

Ontario GM Drives a Message with Animation

I hate typical car ads.

OPENING SCENE:

Aerial shot of (applicable vehicle) driving over random bridge in what looks to be a post-apocalyptic city (no people, no other cars). Driver wearing unnecessary helmet hidden behind tinted windows of most pimped-out version of  (applicable vehicle).

SUPERS:

Random arbitrary price for the most stripped-down model. Post editor can pick the price.

V/O:

It’s our (applicable season) blow-out sale! You’ve never seen prices like these!

LEGAL TYPE:

Do not attempt. Professional driver (Not in the budget. Tell the PA to drive.) on closed course.

That’s why it makes me happy to see ads that break the mould a little. Like these three illustrated videos for Ontario GM, created by MacLaren McCann Toronto, with illustration by Tinman Creative, reminding you to take care of your vehicle.

Will they result in more sales for GM? Who knows, but at least I won’t feel like throwing a shoe at the TV when they come on. So that’s a start.

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Doing Something Right

Ricky Gervais is slinging the new Audi A3. Overall, the ads in the campaign are a little disconnected, but this first one is pretty damn funny.

Creative by Venables Bell & Partners.

Here are the other ads in the campaign:

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Inner Beauty

Check this latest Honda ad from Wieden+Kennedy London. Is it stop motion? CG? Or is this real life?

Wanna know how they did it? The behind the scenes is cooler than the ad.

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Rainbow Butts

The floodgates have opened. Advertisers have been posting their Super Bowl ads well in advance of the big game. And true to form, Volkswagen releases another great ad. Mind you it’s not as great as the Darth Vader ad from 2012, but any time you can work rainbows shooting out of people’s butts, you get my vote.

By Argonaut, San Francisco, USA

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WTF Friday

I leave you for the weekend with these two spots produced by local shop TAXI, Vancouver. They commercials are for Hughes Car Wash – a chain of car washes located in the province of Alberta. The message: It Feels Good To Come Clean.

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Watch Out For That Tree!

I’m pretty certain this ad might even be pushing it a little for the Volkswagen brand, but who gives a damn. It’s funny.

Thanks, DDB Tribal Berlin!

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See Cyclist. Think Horse.

An odd but entertaining public interest ad for Cycling Scotland that might even be a little over the top for the Vancouver cycling crowd. This ad, called ‘Horse’ was created by Newhaven UK in Edinburgh.

Does this mean when a cyclist gets old, they’re sent to the glue factory?

"I look nothing like that!"

“I look nothing like that!”

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Smart Advertising

I came across this ad on AdWeek today – and I was instantly in love.

This spot by BBDO Germany was shown at Cannes to an adoring audience. I was surprised because how could this spot make it past me on its way to Cannes? I clearly need to spend more time on the internet.

And if you ever wonder about an off-road Smart Car, yes, it has been done… kind of. Check out this Smart Monster:

offroad smartcar

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Beware!

They’re not groundbreaking, but I really like the simplicity of this series of Volkswagen ads from AlmapBBDO, Argentina to launch Side Assist technology.

 

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Trolo-A-Go-Go

Cute spot for the new Beetle Convertible, called ‘Mask’. Created by Deutsch, LA. My favorite part? The fact that they’re playing Trololo as the background music in the store. Two thumbs up.

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