Tag Archives: business

Woo! Woo!

This is an ad for Adobe Marketing Cloud that I came across on The San Fran Egoist site. It was created by those brilliantly hilarious folks over at Goodby Silverstein & Partners. And basically, this spot is funny because it’s true.

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Please Don’t Fake It ‘Till You Make It

There’s been a long-standing debate going about all these advertising award shows (you know the ones).

Some ad agencies (not naming names) have taken a brand, a client, or a product and made up a fake campaign to submit for an award. A fake TV spot. A fake website.

The owner of the brand or product might not get to use the creative to use once it’s been submitted to the awards shows. In fact, some may not even get the courtesy of a phone call or email informing them what was going down. What’s the point? As far as I understand, these agencies want to win these little plastic trophies in order to woo big, new clients who will actually pay for the creative.

But when fake creative is submitted to win a real award… nobody wins. As illustrated in these print ads for ADFX by agency The Social House, in Dublin, Ireland. A hat tip to Colin and team!

(Click on the image for larger size.)

adfx_selection_final_med_res3_aotwLast year, Sara Connelly’s dog grooming business won a Clio. For a business card she has neither seen nor approved. Her real business card features comic sans and paw-print clipart. It probably wouldn’t have won a Clio.
When an ad is awarded, everyone should win. ADFX // Real campaigns. Real clients.

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Last year, Hillary Donohue’s tea shop won a Bronze Lion for a TV commercial. A commercial she never asked for, and has never seen. It ran at 3 in the morning on a rural TV station. She did not see an increase in tea sales.
When an ad is awarded, everyone should win. ADFX // Real campaigns. Real clients.adfx_selection_final_med_res_aotwLast year, Ian McDermott’s Butcher Shop won a Silver Pencil. For a print ad he was never aware of. The ad didn’t have his phone number on it. Only a website. Ian doesn’t even have a website.
When an ad is awarded, everyone should win. ADFX // Real campaigns. Real clients.

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Your Mom Does What?

I’m off to Quebec City for an extended long weekend tomorrow morning. It’s going to be -25 degrees Celsius (-13 F). So if I don’t freeze to death, my next post will be on Tuesday. But don’t fret, my pets. Mommy’s plan is to drink enough so that her blood alcohol is such that it would be impossible for her to freeze. Just like the French Québécois do! (Oui?)

Anyhow, before I leave you, here’s a dreamy little spot from GE, entitled ‘Childlike Imagination – What My Mom Does at GE”. This ad, created by BBDO, NYC employs a Tim Burton-esq look and feel. The score and the visuals are pretty epic. Nice work.

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If We Made It

Droga5 and Newcastle Brown Ale were just about to come out with a brilliant ad just for the Super Bowl the mega huge football game happening this weekend.But they didn’t.

Check out the official stock footage trailer for the ad that didn’t happen.

And here’s the storyboard for the ad that never happened:

And finally, here’s Anna Kendrick’s thoughts on the spot not getting produced:

For more on the ad that never was, check out IfWeMadeIt.com

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No More Internet For Me Today…

Poopy-Cat-02‘Poopy Cat’ is a disposable, biodegradable litter box that can be delivered right to your door – provided you live in the Netherlands.

But that’s not important.

What’s important is this video created by TBWA to sell the product. I don’t even have a cat, and I live in Canada… but I almost ordered one just because of this video.

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Sonic Boom?

I had no idea what this ad by Brazilian agency Filadelfia was for… but wow, did it ever deliver. Nice work for client Aeromusica.

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Square Dance

This is a really unique idea by agency Buzzman in Paris. It’s a DM, POS, branding, drive-to-web and engagement campaign all in one – Milka_LastSquarewhich I would have assumed to be impossible.

Milka decided to remove the last square from over 13 million Milka Chocolate bars and gave people the chance to claim their square back or give it to someone else.  This in an effort to illustrate Milka’s brand promise “dare to be tender”. People would pick up a Milka bar and then connect through their smartphone, tablet or pc to the micro-site where they choose what to do with their last square.

Brilliant.

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Why Didn’t I Think of That?

We’ve all come across an ad here or there that might make us shed a little tear. Not because it’s brilliant creative, no, instead we cry because we didn’t come up with that idea first. That’s the concept behind this ad, by Banda Agency in Kiev Ukraine to promote the Kiev International Advertising Festival. This looks like it would have been a fun spot to make.

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Watch Out For That Tree!

I’m pretty certain this ad might even be pushing it a little for the Volkswagen brand, but who gives a damn. It’s funny.

Thanks, DDB Tribal Berlin!

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