Tag Archives: branding

Woo! Woo!

This is an ad for Adobe Marketing Cloud that I came across on The San Fran Egoist site. It was created by those brilliantly hilarious folks over at Goodby Silverstein & Partners. And basically, this spot is funny because it’s true.

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I Should Read More…

Thanks, JWT, Brazil, now I’m hungry.

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Doing Something Right

Ricky Gervais is slinging the new Audi A3. Overall, the ads in the campaign are a little disconnected, but this first one is pretty damn funny.

Creative by Venables Bell & Partners.

Here are the other ads in the campaign:

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Don’t Do it Yourself

Many summers ago, I was laid-off from a job. I had gotten a good chunk of severance money – I think it was about five months worth. Great, right? No so much. After the first week, was indescribably bored and longed for a job. It probably didn’t help that I was living in the suburbs at the time.

I decided that, to keep busy, I would try finishing my unfinished basement. After all, if there are books on dry walling at the local hardware store, it shouldn’t be that hard, right? Several hundred dollars and big, fat mess (me) later, I came to the realization that DIY is not for everyone. And it is worth it to just hire someone. That was a very expensive, very messy lesson to learn. Needless to say that the basement never got finished… in fact, I would use a different F word to describe the state in which I left it.

Maybe that’s why I laughed out loud at each one of these new Lowes ads, by BBDO, New York. I know what these people are feeling.

 

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You’re Never Too Old

New print ads from DDB Panama that speak nothing but the truth. I wholeheartedly believe in both of these facts. (And the illustration is pretty fun, too.) If I could pick one criticism, it would be that the branding for the nuggets could have been a little more prominent.

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Safety First!

I’m totally in love with Virgin Atlantic’s new safety video. It’s perfect for those of us who might suffer from short attention spans.

Art & Graft created this video using illustration, and 2D and 3D animation.

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Square Dance

This is a really unique idea by agency Buzzman in Paris. It’s a DM, POS, branding, drive-to-web and engagement campaign all in one – Milka_LastSquarewhich I would have assumed to be impossible.

Milka decided to remove the last square from over 13 million Milka Chocolate bars and gave people the chance to claim their square back or give it to someone else.  This in an effort to illustrate Milka’s brand promise “dare to be tender”. People would pick up a Milka bar and then connect through their smartphone, tablet or pc to the micro-site where they choose what to do with their last square.

Brilliant.

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The Big K

Kmart is back with another cheeky little ad created by DraftFCB Chicago. Remember the first one? Ship My Pants? Now they’re slinging Big Gas Savings.

I love them… just tread lightly K-Mart. These could get old mighty quick.

(Remember that time they tried to rename themselves to “Big K” – whatever happened to that?)

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MU Gets an A+

I am a huge Pixar fan. I love everything they do. And this viral video and website to promote a new Monsters University movie is no monsters_logo_largeexception.

Monsters University is the 14th movie produced by Pixar and is a follow-up to the 2001 Monsters Inc. (Better late than never, I guess.) It’s always exciting to see how the animation has progressed with each new release. If this video is any indication, this movie is going to be setting the bar a lot higher.

The team at Pixar even went as far as to create an entire website for Monsters University. You can check out Campus Life, buy MU gear at the store, and even learn how one can get Financial Aid.

I can’t wait until this movie comes out in the summer.

 

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I’m With the Brand

I came across a fascinating documentary last night, BBC’s Secrets of the Super Brands.

It showcases the history of some of the world’s best know brands, including Coke, McDonald’s, Red Bull and Heinz. The host, Alex Riley, even discovers that some food brands are so powerful, they can actually affect our taste buds. If you’ve got some time and are interested in branding, I highly recommend you watch this.

 

Want to know more about the history of brands? Check out MOPOP, the Museum of Pop Culture. Their website, besides being filled with all the toys and fun stuff that brings back awesome childhood memories, has a brand section that showcases other popular brands and outlines their history – and even some dirty little secrets. MOPOP also has a Facebook page, so go check it out!

 

 

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