There are those who look at things the way they are, and ask why … I dream of things that never were, and ask Y why not?
(With apologies to Robert Kennedy).
awesome spot! But is it a PSA? will it make it into a broadcast interstitial list? The Y likely can’t afford to have a 83 second commercial on the major networks. So, the media supplier in me wants to know, whom was this built for? Youtube viral stunt? I dunno…
It’s content, Lannybear. They can put it on their website, YouTube channel, Facebook, Twitter, etc. But more and more, advertisers are seeing that bloggers and social media addicts like us spread this content around for no charge.
And if they want, they could edit it to a :30 or :15 for future airtime – because considering what I pay each month for my membership, I think they could afford some broadcast.
There are those who look at things the way they are, and ask why … I dream of things that never were, and ask Y why not?
(With apologies to Robert Kennedy).
All good things,
Paul
awesome spot! But is it a PSA? will it make it into a broadcast interstitial list? The Y likely can’t afford to have a 83 second commercial on the major networks. So, the media supplier in me wants to know, whom was this built for? Youtube viral stunt? I dunno…
It’s content, Lannybear. They can put it on their website, YouTube channel, Facebook, Twitter, etc. But more and more, advertisers are seeing that bloggers and social media addicts like us spread this content around for no charge.
And if they want, they could edit it to a :30 or :15 for future airtime – because considering what I pay each month for my membership, I think they could afford some broadcast.