Friday Morning: Gringo Guilt

This morning, we’re taking a look at a long-form PSA, launched in late September 2012.

The ‘Follow the Frog’ campaign video is just about three minutes long, and was written and directed by Max Joseph for the Rainforest Alliance.

This is a fast-paced video that – even with today’s short attention spans – keeps us engaged and wanting to see how it ends. Check it out.

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