Boys Will Be Boys

School’s back in session, and soon little boys will be climbing to the top of the jungle-gym and jumping off swing sets to prove their manliness to their peers.

Boys will be boys, no matter the age.

1st For Women, an insurance company that caters exclusively to the needs of South African women, has launched a new ad campaign based on the this idea.  The campaign is called Risky Men and it illustrates just some of the reasons why the company only insures women.

A great job by Black River FC, Johannesburg.

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Filed under Just General Ad Stuff

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