300 Pounds of Pure Swagger

Stuck in the office? Since you can’t go to the beach, I thought I would bring the beach to you.

Southern Comfort just launched the “Whatever’s Comfortable” campaign and the first ad is called ‘Beach’. It’s another amazing spot by Wieden + Kennedy, New York. These guys can do no wrong in my books.

When I watch this spot, I compulsively nod my head in agreement to everything that’s going on. The music, the actor, the bathing suit… this guy has some serious swag.

Enjoy.

** UPDATE: So many people find this blog post looking for two things;

  1. Where was this filmed?
  2. And who is the actor?

The answers, straight from Wieden + Kennedy, NYC:

  1. This commercial was filmed in Castelldefels, about 20Km south of Barcelona.
  2. The actor is computer generated, like the Hulk. But graceful, and with a way better moustache. Just playing with you. The real answer, “we prefer not to disclose his name,” sounded a bit boring. << Wahh wahh.  Thanks to Steve who left a comment and finally solved the mystery! The actor is named Mel Shampain!
  3. See new campaign featuring Mel as a weatherman.
About these ads

19 Comments

Filed under Just General Ad Stuff

19 responses to “300 Pounds of Pure Swagger

  1. that just makes me want to say “UNgh!” (hard to get across in a comment, but it’s a good thing… trust me.)

  2. joanna

    I thought it was AWESOME… confidence is totally contagious!

  3. Tobias

    Where was this filmed?

  4. Gary

    It was filmed in Castelldefels, about 20Km south of Barcelona. I used to live there and recognised it from the ad. Check out this picture for confirmation http://www.bentleyboykin.com/leisure/travel/world/spain/castelldefels/beach/061210_02.jpg

    • Jamie

      My wife and I love Castelldefels we have been there twice on holiday.
      When i saw the beach i instantly knew. Lots of quality cocktail bars also :)
      Hopefully be there next year

  5. DANIEL MCPHEE

    DONT KNOW WHO THE ACTOR IS BUT HE HAS MORE CHARISTMA THAN ELVIS, THIS ACTOR OOZES SEX APPEAL AND THE AD IS PURE CLASS, BRILLIANTLY SIMPLE WHICH ALWAYS WORKS BEST , WELL DONE TEAM.

  6. Steve R

    The actor is called Mel Shampain, an American

  7. Steve R

    You’re welcome. I imagine maybe the agency is either bound by privacy rules meaning that they can’t disclose that kind of info without his permission, or maybe they just don’t want anybody else finding and casting him!

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  9. Chris

    Wow – a lot of likes here. I’m the opposite. He’s a fat guy in a speedo. Confidence? Hardly. Just a guy who flaunts his excess baggage to the world. And, of course, he stands all alone. Why? No woman is going to want any of that. The guy is a slob, and so it his choice in cocktails.

    • Fat? He’s a bit overweight but he’s large framed naturally and you can clearly tell that he works out quite often.

      He’s not supposed to be an adonis, that’s why the advert is called “whatever’s comfortable”.

  10. richard jee

    where can i get those trunks i want them bad

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  12. Karen Evangelista

    This is a most perfect advert :-) in every single way. That guy is sooooooooooooooooooo SEXUAL Mm Mmm.

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