Southern Comfort just launched the “Whatever’s Comfortable” campaign and the first ad is called ‘Beach’. It’s another amazing spot by Wieden + Kennedy, New York. These guys can do no wrong in my books.
When I watch this spot, I compulsively nod my head in agreement to everything that’s going on. The music, the actor, the bathing suit… this guy has some serious swag.
** UPDATE: So many people find this blog post looking for two things;
- Where was this filmed?
- And who is the actor?
The answers, straight from Wieden + Kennedy, NYC:
- This commercial was filmed in Castelldefels, about 20Km south of Barcelona.
The actor is computer generated, like the Hulk. But graceful, and with a way better moustache. Just playing with you. The real answer, “we prefer not to disclose his name,” sounded a bit boring. << Wahh wahh.Thanks to Steve who left a comment and finally solved the mystery! The actor is named Mel Shampain!
- See new campaign featuring Mel as a weatherman.