Friday Morning Movie: Follow Fish

Friday animated short time! But it’s not a short movie, it’s an animated ad.

I stumbled across this two-minute thirty-second advert, developed by Leagas Delaney in Hamburg. It’s promoting the company Fish & More and their 100% sustainable fishing brand called Followfish.

This extended commercial showcases the problem of global overfishing. It also shows how sustainable fishing can help to turn things around and that it’s not too late to reverse the damage.

This spot is amazing. Not only is the message inspiring, the illustration, done by Veronika Kieneke and animated by Nico Uthe, is mesmerizing.

No wonder it won Gold in Design at the Art Directors Club Europe 2012 Awards.

 

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