Check out this six-minute long propaganda film by Coca-Cola.
The eye-catching, somewhat hypnotic style of illustration draws you in, while they feed you lines like “Welcome inside the Happiness Factory, where we make happiness around the clock, one bottle at a time.”
I suggest replacing the word “happiness” with the word “diabetes”. It just seems to flow better.
The Great Happyfication (seriously) campaign was developed at Wieden+Kennedy Amsterdam.
